TAMCAGR 6.4%
Global bottled water
$348.6B
2024
$509.2B
2030
The opportunity
A new category, inside a market that already exists.
People already pay a premium for bottled water. Almost none of it comes from a source that takes nothing out of the ground.
Market
The demand is not the risk.The source is the difference.
SAMCAGR 7.5%
India premium bottled water, the first market
$1.18B
2024
$2.27B
2033
Our share of it
₹40 crore
annual revenue by FY30
Aimed at affluent, health-conscious consumers worldwide, through premium retail, hospitality and export.
Market figures as stated in the company's own research. Targets are objectives, not forecasts.
Why we'll win
We're not a bottled water brand.We're a luxury rainwater brand, built for the world.
Capturing the sky, not the ground.
01
Asia's first
Second project of its kind in the world.
02
5× more water per drop
Closed-loop filtration instead of RO wastage.
03
High margins
Premium pricing on a recurring purchase.
04
Scalable infrastructure
The harvesting model repeats wherever it rains.
05
Rare product, proven demand
A new category inside an established market.
06
Deep FMCG experience
25+ years of getting products onto shelves.
07
An ethical story
A source that takes nothing out of the ground.
08
Global appeal
Premium positioning that travels across borders.
Where this goes
The future of water is in the sky.
100,000
bottles a month
by year two
10
countries
by year three
100%
circular packaging
glass and refill stations
—
Pluvia experience stores
in key markets
To make rainwater the most trusted source of drinking water in the world.