01 · Still
500 ml · PET bottle
Kelakam, Kerala · Western Ghats
Born in clouds.Bottled for the world.Never touched the earth.
The purest water on earth never touched the earth. Pluvia is rainwater, caught mid-air above a protected forest before it can meet the ground. No mining, no drilling, no chemistry set.
0m
Ground contact
Caught in mid-air, above the forest canopy.It never touches soil.
5×
More water per drop
Closed-loop filtration keeps virtually every drop.RO throws two-thirds away.
1st
In Asia
The first project of its kind on the continent.Second in the world.
Why rain
Every other bottle takes something out of the ground.
Tap water arrives through chlorine. Groundwater arrives by draining an aquifer that took centuries to fill. Most “mineral water” is municipal supply, re-treated and renamed.
Rain asks for none of that. It is already distilled. Water vapour condensed in the sky, the cleanest state water ever reaches. Most of it runs off to the sea without serving a single person.
Pluvia captures what everyone else lets go.
Two drops
Both start the same. Water vapour, distilled in the sky.
PluviaEvery other bottle
Caught here, mid-air
The ground
Pluvia
Picked up nothing at all.
Everything else
Picked up whatever the ground had.
The source
Rain here falls through air with almost nothing in it.
The Western Ghats is older than the Himalaya and wetter than almost anywhere in India. Its forests make their own weather, and the air above them carries next to nothing. That is the sky our rain falls through.
2012
UNESCO World Heritage Site
Inscribed for its outstanding universal value.
8
Hottest biodiversity hotspots
The Ghats is one of them, on UNESCO's own reckoning.
50m
Years older than the Himalaya
An older range, and a wetter one.
1
Monsoon it shapes
The range turns the southwest monsoon into rainfall.
Water from a place like this was never going to be ordinary.
The water
Two expressions of the same rainfall.
02 · Sparkling
Coming soon500 ml · Slim can
Sold by the case, delivered across India and shipped worldwide.
See all formats →Rain to bottle
Five steps, and four of them are nature's.
- 01
Rains
Our process begins where all water begins. Over the Western Ghats the monsoon arrives with force, and the sky gives up the cleanest water on earth.
- 02
Collect
We harvest in a protected zone near the Ghats: minimal human activity, low air pollution, oxygen-rich air. Proprietary monitoring picks the cleanest part of the rain cycle.
- 03
Rinse
Rainfall is nature's own filter. The first minutes of a downpour scrub dust and debris out of the atmosphere. We let that pass, then begin.
- 04
Filter
Micron pre-filtering, activated carbon, UV-C sterilisation and natural mineral rebalancing, all in a closed loop that preserves virtually 100% of every drop.
- 05
Bottle
Pure rainwater, untouched by chemicals or additives. Sealed at source and traceable by QR back to the rainfall it came from.
What's in a drop
Nature already made the purest water.We just stopped interfering.
Tap water
Municipal supply
Carries
- Microplastics
- Heavy metals
- Chlorine
- Fluoride
- Single-use extraction
5
Groundwater
Drawn from a borewell
Carries
- Microplastics
- Heavy metals
- Fluoride
- Aquifer depletion
- Single-use extraction
5
Bottled “mineral”
Re-treated and renamed
Carries
- Microplastics
- Chemical disinfectants
- Fluoride
- Aquifer depletion
- Single-use extraction
5
Pluvia rain
Caught mid-air, above the canopy
Carries
Nothing.
- Naturally distilled
- Oxygen-rich
- Non-extractive
0
Microplastics have been found in 93% of bottled water brands worldwide. Pluvia is collected before rain can pick up anything at all.
Batch trace
PLV-0614-K17
Specimen record
- Catchment
- Kelakam, Western Ghats
- Collection
- Mid-air, above the canopy
- First flush
- Diverted
- Treatment
- Closed loop, no additives
- Standards
- BIS · FSSAI · WHO
Every bottle carries its own code. Scan it and the rainfall behind that bottle is on the screen, not in a brochure.
Provenance
Liquid provenance, traceable to the cloud.
Wine has vintages. Coffee has origin. Water has been sold as a commodity for a century. Every Pluvia bottle carries a QR code that traces back to the rainfall it came from: the date, the catchment, the quality reading taken as it fell.
- Harvested above the canopy in a low-activity conservation belt
- Real-time rain quality monitoring across the collection cycle
- Built to BIS, FSSAI and WHO standards
Trade and export
For rooms, cabins and cellars where the water is noticed.
Hotels, resorts, airlines, lounges and gourmet retail worldwide, from the GCC to Europe and Japan. Volume pricing, white-labelling and co-branding available.