The story
We didn't invent the purest water.We just stopped taking it from the ground.
Kerala Rain Water Harvesting Private Limited, headquartered in Kelakam, is the first company in Asia to harvest and bottle rainwater at scale.
What we are for
A standard for every bottle.A destination for the decade.
Mission
Pluvia's mission is to manufacture globally recognized brands renowned for uncompromising quality and sustainable reliability.
What we hold ourselves to, every batch.
Vision
To become a ₹100 crore premium beverage brand within a decade, delivering uncompromised quality through natural, rainwater-sourced drinks.
Where that takes the company.
The problem
Water is broken.We're fixing it.
We are either boiling it, filtering it, or quietly questioning every sip. The industry stopped selling purity a long time ago. It sells safety, and barely that. Humanity has polluted its most sacred resource.
2.1bn
people lack access to safely managed drinking water
93%
of bottled water brands carry microplastics
2/3
of collected water is thrown away by RO systems
100s
of kilometres most water travels before it reaches a glass
And a premium price guarantees nothing. It often hides mediocre sourcing.
Why rain, why now
The world has coffee cupping and milk sommeliers.Water deserves provenance too.
Rainwater is naturally distilled: pure vapour condensed in the sky, collected before it can touch a contaminated surface. It needs far less treatment than anything drawn from the ground, and in a climate-threatened world it is renewable and non-invasive.
Most of it simply runs off to the rivers and the sea without ever serving a person. We built a company around catching it first.
- Asia's first
- Second project of its kind in the world, after Texas.
- 5× more water
- Closed-loop filtration versus RO wastage.
- Zero extraction
- No borewell, no aquifer, no mining.
- Zero additives
- No chlorine, fluoride, PFAS, BPA or microplastics.
Behind the vision
Built by someone who has spent 25 years getting products onto shelves.
Founder & Managing Director
Rijo Chacko
“We're not here to sell water. We're here to build the most trusted source of hydration on Earth.”
- 25+ years in FMCG marketing
- Ex-regional sales head, leading consumer goods firms
- Brand building and retail distribution
- Consumer engagement
Let's bottle the rain.
Distribution, hospitality and export conversations welcome.